Arielle Shoshana

The founders at Helmm came to us with an innovative concept to shake up the stagnant underarm care category.  While most deodorants haven't changed over the past 50 years, Helmm had lots of (great) new ideas and needed modern, compelling scents that would match their brand, vision and concept.  Leaning on our expertise and background in luxury fragrance and personal care, Helmm was able to launch with a core set of layerable fragrances that helped them secure nation-wide distribution at Saks Fifth Avenue within 12 months of launch.

Services provided: Design, Strategy, Formulation, Production, Marketing, Research & Analysis, Resources

Categories served: Personal Care